Its the Business

Who are you following on Instagram?

If you are in business and using Instagram as a platform, you want to make sure you are connecting with your target audience. But how do you find them? I am guilty of following other soapmakers to enjoy the soap porn, and to keep up with the latest trends. All that is great however, Instagram… Continue reading Who are you following on Instagram?

Its the Business

Beginning Stages of Brand Development

When you decide to launch your soap making business, there are many things that should come to mind. One of them should be branding development. Often times soap makers skip important steps and go straight to designing and creating. We love to create! However, we often wonder later, “Why am I not getting the results… Continue reading Beginning Stages of Brand Development

Its the Business

Instagram – Hashtags

If you've been living under a rock you are probably thinking, "What is a hashtag?" Well, originally it was a pound button on telephones. Now it is used to shout out messages on social media. Trying to figure out how to properly use hashtags on Instagram can make or break your post. We use hashtags… Continue reading Instagram – Hashtags