Its the Business

Who are you following on Instagram?

If you are in business and using Instagram as a platform, you want to make sure you are connecting with your target audience.

But how do you find them?

I am guilty of following other soapmakers to enjoy the soap porn, and to keep up with the latest trends. All that is great however, Instagram is the absolute best platform to gain an immediate connection with your audience and to build a large community! So let’s get connecting!

Now, this is my honest opinion and only my opinion. It is best to keep your business profile separated from your personal profile of Instagram. You should follow all of your friends and family on your personal side of Instagram. On your business profile follow your closest competitors, and other businesses (suppliers etc) in your industry. When you’re following businesses in your industry, it is likely you will gain followers because you will become a “suggested” business to your competitors account.

So how to find your target audience? 


Check your competitor’s followers

The absolute best way is to go to your competitor’s account (a competitor who you feel possibly resembles your products or business culture) and follow the people who are following them. Scroll through the list and look at accounts and match the follower to your ideal customer. This can be time consuming but it is well worth it. Find three accounts and each day add new people to your account.

Check event accounts 

Our industry has year around expo’s and fairs. Your target market attends these handmade year around shows. One of the ways to keep up with any expos and upcoming fairs is on the companies Instagram account. Renegade craft fair is an example. Follow their account and search through their followers to find your ideal customer and follow them. Keep track of all of the dates of each show. Search the hashtag on Instagram during the show and after to also find ideal customers.

This is why it is important to know your target audience so that you are able to locate them. Having followers who are not interested in your business will not help you grow your community or your bank account.


Shannan (LilSoapy)




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